I was turned on to Transmedia Storytelling by my friend Jesse Alexander. I will never look at content creation in the same way.
Transmedia Storytelling extends narrative across multiple platforms: TV, Movies, Cell Phones, Websites, Toys, Video Games, Etc. Reaching new consumers, and immersing existing fans in the world of their favorite franchise, hobby or interest. Many believe the term was coined by MIT Professor Henry Jenkins.
aka Edward Rey is a film, television and new media Producer. He is also a respected Digital Media consultant. He runs the Experience team at Studio D at Waggener Edstrom headquartered in Seattle, Washington.