My friend Jesse Alexander just put out a new post on his blog Global Couch. It is a must read. He describes the state of Transmedia storytelling. He knows what he is talking about. Jesse is the Co-Executive Producer of Heroes. This NBC show is changing television. They've figured out a way to dynamically engage viewers thus creating the model for engagement television. Heroes's approach is getting noticed by it's Peers (they just won a Emmy for Outstanding Interactive Media Programming) and by Academia (hear Jesse deliver a talk at MIT with the respected Henry Jenkins.)
Convergence culture is pushing media companies to expand beyond their core businesses. They are beginning to spend money to drive content online, to devices and new platforms. Traditional entertainment is imploding. "Creators" you NOW need to rethink EVERYTHING.
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